By Stephen Gowans
The dominant U.S. approach to exercising influence over people in foreign countries is to operate through locals who are committed to U.S. imperialist values or fiercely oppose U.S. enemies. Locals, whether rulers, politicians, military officers, journalists, scholars or activists, are provided with opportunities, funding, training, equipment and support in exchange for assuming leadership roles on behalf of U.S. interests or against U.S. targets. The sine qua non of the paradigm is the appearance of independence. While locals may express admiration and support for U.S. positions, their own pro-U.S. stances, or opposition to U.S. enemies, are to be understood to have been arrived at independently. And, in many, if not most, cases, this is true. Locals who assume leadership roles on behalf of U.S. interests are often educated or trained in the United States, where they have absorbed pro-imperialist values. At the same time, the ubiquitous U.S. mass media convey pro-imperialist values to locals who haven’t been educated in the imperial nerve center. And some may, for their own (often class) reasons, be passionate opponents of individuals, groups or movements the United States government would like to eliminate. What matters is not how pro-U.S. positions, or anti-U.S.-enemy passions, are arrived at, only that some locals have them and that U.S. funding and support provide them with a platform to influence the political, military and informational landscape of their home country.
A recent example of how this paradigm operates is provided in an August 16, 2009 New York Times article by Thom Shanker (“U.S. turns to radio stations and cellphones to counter Taliban’s propaganda.”)
Shanker quotes Richard Holbrooke, the U.S. proconsul in Afghanistan and Pakistan, who acknowledges that the United States is losing the information war to the Taliban. In this, Holbrooke reminds us that war is multi-faceted, comprising not only military action, but other elements, as well. Warfare may be waged concurrently with or independently of military action: through economic means (trade sanctions, blockades and financial isolation); through non-violent warfare (destabilization); through sabotage; through cyber attacks; and through what concerns Holbrooke, information. Information warfare is “variously named public affairs, public diplomacy, strategic communications and information operations.” In plain language, it’s propaganda, a term invariably applied to the other side’s public affairs, public diplomacy, strategic communications and information operations, but propaganda all the same.
U.S. officials say they’re losing the information war because their “efforts to describe American policy and showcase American values are themselves viewed as propaganda.” The other reasons, unacknowledged by Holbrooke, are that the U.S. military has created considerable hardship, fear, and bloodshed in its efforts to quell opposition to its attempted conquest of Afghanistan and because, as the New York Times reported on July 28, 2009, the Taliban has bolstered its popularity by pursuing “a strategy intended to foment a class struggle,” rewarding “landless peasants with profits of the crops of the landlords,” the Taliban has ousted. To counter the Taliban’s growing popularity, Washington plans to “amplify the (anti-Taliban) voices of Afghans speaking to Afghans, and Pakistanis speaking to Pakistanis” by spending up to $150 million per year to “step up the training of local journalists and help produce audio and video programming, as well as pamphlets, posters, and CDs denigrating militants and their message.” By operating through locals, Washington hopes to conceal the “‘Made in the U.S.A.’ stamped on the programming.”
There’s little new here. For decades the C.I.A amplified the voices of citizens talking to citizens by funding anyone who had anything negative to say about the Soviet Union and Communism. As Frances Stonor Saunders revealed in her book The Cultural Cold War, anti-Communist leftists were particularly favored with C.I.A lucre, often channelled through philanthropic foundations – foundations parts of the Western left continue to receive funding from today. Just as Shanker reports that U.S. officials say they’ll amplify the voices of Pakistanis and Afghans who “denigrate the enemy”, so too did the C.I.A amplify the voices of Westerners who denigrated the Soviet Union and Communism. Since social democrats, Trotskyites and anarchists were already fiercely opposed to the Soviet Union, and being leftists could be presented as credible critics of Soviet Communism, they received the bulk of covert funding from the U.S. state, funding whose origins many were unaware of or chose to turn a blind eye to. Their mission: denigrate the U.S.S.R and Communism. This they were already doing, but C.I.A funding allowed them to do it more visibly, to a wider audience, and therefore more effectively. By doing so they justified U.S. engagement in the Cold War and, acting knowingly or unwittingly as U.S. agents, used Uncle Sam’s money to denigrate a shared enemy. Today, the common understanding of the Soviet Union and Communism carries over from the C.I.A amplifying the voices of Communism’s, the U.S.S.R’s, and Stalin’s political enemies. The amplification of categorically critical voices so thoroughly polluted scholarly histories of the U.S.S.R that historians have had to discard what was produced in the Cold War period and start afresh. It’s time too that Western leftists did the same. The fear of British historian E.H. Carr — that only the worst aspects of the Soviet experiment with socialism would be remembered, while the astonishing achievements would be forgotten – has been realized, thanks in no small part to the C.I.A and the anti-Communist leftists whose voices it amplified. Advances in human progress as significant as those achieved by the Soviet Union (full employment, free health care and education through university, no inflation, gender equality, mild and shrinking income inequality, low-cost housing and transportation, worker participation in enterprise management, support for national liberation movements, industrialization of underdeveloped regions) should no longer remain concealed behind the muck of C.I.A-backed Cold War propaganda.
While the paradigm is a long-standing one, what’s different today, from when the C.I.A covertly channelled funds to voices that served Washington’s interests, is that funding is no longer provided covertly. Washington learned a lesson when C.I.A support for anti-communist, anti-socialist and anti-national liberation movements came to light. Washington’s revealed hidden hand immediately undermined the legitimacy of these movements, setting back U.S. efforts to counter opposition to the unchecked spread of U.S. financial, military and corporate domination. From that point, greater openness was injected into funding individuals, groups and movements working against U.S. enemies. Rather than concealing Washington’s hand, Washington’s objectives would be concealed behind a rhetorical screen. Funding would be targeted at democracy promotion, international development, and public diplomacy – carried out openly, so that no one could say the hidden hand of U.S. imperialism was involved (though the overt hand of U.S. imperialism certainly was.) By dressing up U.S. imperialism in clothing that appealed to the sartorial preferences of the non-Communist left, the overt hand of U.S. imperialism was concealed behind honeyed phrases. Social democrats didn’t see imperialism; they saw humanitarian intervention, democracy promotion and the responsibility to protect vulnerable populations. Anarchists and Trotskyites didn’t see U.S. efforts to dominate other countries on Wall Street’s behalf; they saw the fight against tyrants, dictators and Stalinists.
And so it is that U.S. imperialism is concealed in plain sight. Washington’s funding of fifth columns, quislings, phoney ‘independent’ journalists and overthrow movements may be on the public record, but few know it, and even fewer are prepared to spend the time to make it widely known. Those who do are dismissed by social democrats, Trotskyites and anarchists – unwilling to rock the boat of U.S. imperialism under its humanitarian, anti-despot guise – as revealing nothing of significance. The money, training, equipment and support that flow in cataracts from the hands of Western governments, wealthy financiers and corporate foundations make no difference, they counter weakly. In this milieu, U.S. officials are now able to openly talk in the pages of the New York Times about how they plan to win the information war against the Taliban by enlisting locals as their mouthpieces – and openly acknowledge they are doing so to conceal the “Made in the U.S.A” stamped on the programming – without fear the exercise will be seen as illegitimate.